With the U.S. government's TikTok ban set to kick in on Sunday, Americans have been flocking to an alternative social media platform, here's been a surge in U.S. downloads of the Chinese-owned application Xiaohongshu, or "RedNote" as many users call it.  

What is RedNote?

Xiaohongshu has been the most downloaded free app on Apple's app store in the U.S. since Tuesday. Analysis by Sensor Tower, a market intelligence firm, showed the platform's downloads in the U.S. had increased 200% year-on-year and seen a 194% uptick since last week. 

QR Code Generator, a firm that provides statistics on trends online, said there had been a 4,900% increase in searches on Google for Xiaohongshu in the U.S. on Monday alone.

Xiaohongshu was founded in 2013 and is a lifestyle platform "where over 300 million users every month share their life experiences," according to a description on Apple's app store. 

That reference has not put off the many American users who've turned to the app to share their experiences as so-called "TikTok refugees" ahead of the U.S. ban. Videos including a use of the "TikTok refugee" term on RedNote have racked up millions of views and impressions this week.

How about RedNote of STARTRC?

STARTRC's RedNote account has been very active. We continue to update drone accessories on Xiaohongshu, especially the accessories for the new drone Flip. You are welcome to explore our official account and products on Xiaohongshu. More exciting things are waiting for you to discover.